Let’s Talk / Custom Website
It’s not a template. It’s a decision-making machine.
Most advisor and financial-firm websites look professional and do nothing: they don’t convert, don’t rank, don’t sell. I build the opposite — and the proof is the page you’re looking at right now.
Book your free 30-min call →
No commitment. You’ll leave the call with clear scope.
The proof is this very page
Everything you’re using right now, I built it myself — for myself, first
I’m not going to show you a portfolio of static screenshots. This site, criteriofinanciero.com.co, is a real financial application running in production, and it’s exactly the kind of work I can build for you.
01
Genuinely bilingual
Every page exists in Spanish and English, with its own architecture — not a machine-translation plugin that sounds robotic.
02
SEO that actually works
Titles, metadata, sitemap, and structured data configured from scratch — so Google finds your page, not just so it exists.
03
Real interactive tools
This site’s calculators run real financial models in the browser — not forms that just capture your email.
04
Store and payments built in
Custom checkout, dual payment gateway (pesos and dollars), designed to look like part of the brand — not a generic plugin bolted on top.
05
A design system of its own
A consistent visual identity across every page — typography, color, and spacing that feel like a decision, not an accident.
06
Fast and no filler
No heavy builders dragging down page load. Every element is here because it does a job, not because it “looks nice.”
Why templates cost you clients
A generic website isn’t “good enough for now” — it’s a silent revenue leak
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Nobody finds you
A generic theme with no real SEO competes against millions of identical sites. If your page isn’t built for Google to understand it, it doesn’t matter how much you know about your field — people won’t find you.
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It erodes trust exactly when you need it most
You sell financial judgment — decisions with real money on the line. A site that looks like every other advisor’s communicates the opposite of what you want to say: that you’re interchangeable.
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It does none of the work for you
A static page is a digital brochure. With no tools, no lead capture, no built-in selling, the entire weight of converting a visitor into a client still falls on you, one at a time.
Three levels of complexity
Scope fits your stage, not the other way around
Custom pricing based on scope — we define it together on your free call. No project starts without you having a clear number in writing.
Tier 1
Essential Site
For whoever needs a serious presence, now
- Custom design, not a template
- Technical SEO configured from scratch
- Working contact form
- Mobile-optimized
- Up to 5 pages
Tier 2
Site With Tools
For whoever wants their site to work on its own
- Everything in Tier 1
- Custom calculator or interactive tool
- Lead capture connected to your email or CRM
- Bilingual (Spanish and English)
- Blog- or newsletter-style content
Tier 3
Full Platform
For whoever’s going to sell products or reports
- Everything in Tier 2
- Store with payment gateway
- Premium content or reports with restricted access
- Multiple interactive tools
- Post-launch support
How it works
From the call to a live site, no surprises along the way
01
Free 30-minute call
You tell me what you need and who you sell to. I tell you, straight up, what level of complexity makes sense for you and whether I can help.
02
Proposal with fixed scope and price
You get a clear document: what gets built, in how long, and for how much. Nothing gets billed before you approve this.
03
Design and build
Direct work, with progress you can review live — not a single delivery at the end with no visibility into the process.
04
Launch and support
Your site goes live and you get clear instructions to run it — or I stay on, if you’d rather.
Let’s start
Ready to stop losing clients to a website that isn’t working for you?
30 minutes, free, no commitment. By the end of the call you’ll know exactly what level you need and what it’ll cost.
Book your free call →ViSFI Assistant
Hi, I’m the ViSFI assistant. I can help you understand the CRITERIO model, or point you to our tools and services. How can I help?